2 KASA Style

Go Home, Go Daddy!

January 28th, 2015 at 6:57 am by under 2 KASA Style

GoDaddy.com, the web hosting and development company that has capitalized on eye-popping ads throughout the years, has done it again.  However this time, the ad might have gone too far in pushing the envelope of good taste.

Ahead of the Super Bowl on Sunday, the company released their annual submission to the slew of high-concept commercials.  The spot features an adorable Golden Retriever puppy who undertakes an odyssey to find its way home after being lost on the road.  The pup braves the elements, crosses wide countryside and finally reunites with its owner -only to be immediately sold online and shipped off on a GoDaddy delivery truck, driven by the company’s spokesperson Danica Patrick.

 

Uhhh…. what???!!!

Backlash started almost immediately from animal advocacy groups (and anyone with a heart).  Steffen Baldwin, president and CEO of the Animal Cruelty Task Force of Ohio stated, “Every year, animals are euthanized across America, over 7 million each year because lifetime commitments are seen as disposable commodities, able to be bought, traded and sold like an X Box.”

Alan Braslow, a New Jerseyan deeply enmeshed in the animal welfare world also described the spot as “extremely offensive and socially irresponsible.”

In a statement titled, “We’re Listening, Message Received”, GoDaddy CEO Blake Irving touched on the intention of the ad but acknowledged things didn’t go quite as planned.

At the end of the day, our purpose at GoDaddy is to help small businesses around the world build a successful online presence.  We hoped our ad would increase awareness of that cause.  However, we underestimated the emotional response.  And we heard that loud and clear.” 

So what do you think?  Is this ad offensive and insensitive, or is it all in good fun?  Chime in on the discussion.  Leave a comment below, or head over to Facebook and Twitter with your response.  We’ll be sharing them live on 2 KASA Style at 9am.

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Who You Gonna Call?

January 28th, 2015 at 5:19 am by under 2 KASA Style

Sony Pictures has brushed its shoulders off and is reportedly moving forward from its cyberattack with the hotly anticipated -and scrutinized- reboot of Ghostbusters.  The film is one step closer to reality after sources reported to Variety that the all-female cast is close to being locked down.

Melissa McCarthy, Kristen Wiig, Kate McKinnon and Leslie Jones are negotiating their deals to headline the remake of the iconic 80′s film made famous by Bill Murray, Dan Aykroyd, Harold Ramis and Ernie Hudson.  Paul Feig is slated to direct the screenplay by Katie Dippold, who previously teamed up on The Heat, which also starred McCarthy. 

The film is slated for a summer 2016 release and could start production late spring or early summer of 2015.

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